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Hojicha Powder

Hojicha Powder - Main image
$13.72 $27.44 In stock

Category: Products

Hojicha is a traditional Japanese roasted green tea, known for its warm, toasty aroma and naturally low caffeine. While usually enjoyed as loose-leaf tea, this finely ground Hojicha powder is designed for whisking and makes an especially delicious latte.

Grown by the Kinezuka family in the hills of Shizuoka, this first-flush sencha is lightly roasted and finely ground to create its distinctive depth. As founders of the NaturaliTea cooperative, the family have championed sustainable, pesticide-free farming since 1976, working in harmony with the land to produce expressive teas. Their careful approach yields a smooth, warming hojicha with deep roasted notes and gentle malty sweetness — the perfect base for a rich, toasty hojicha latte.

Customer Reviews (4.4 / 5 · 17 reviews)

Sebastian C. ★★★★★

I’ve been stirring a teaspoon into my morning oat milk and it dissolves completely, no clumps at all—the roasted flavor is smooth and slightly sweet, not bitter. It’s become my go-to afternoon pick-me-up since it has so little caffeine.

Abigail S. ★★★★★

The fine grind dissolves instantly in hot water, so I get that rich, toasty aroma without any gritty bits at the bottom. Since it's naturally low in caffeine, I've been swapping my evening coffee for a warm cup and still sleep like a baby.

Ava ★★★★★

I’ve been mixing this powder into my morning latte and the warm, toasty notes make it taste like a cozy dessert without any sugar. It dissolves pretty easily too, no clumps at the bottom of my mug. Even with the low caffeine, it gives me just enough of a gentle lift to start the day.